Is CRM software for the web your best bet? Well like anything it depends on your individual requirements. The same questions you ask of any web vs windows CRM solution can be applied to any application where you are deciding between the two platforms. Whilst web based applications give you the freedom to access your data from anywhere, for some this availability of data and the fact it is stored on a remote server may be an issue. Additionally web based applications won’t offer you the same sort of rich user interface that a windows application will give you. That said with new web technologies emerging all the time the interface of a well designed web application is starting to improve. Of course you need to bear in mind integration with other applications anytime you want to issue any sort of campaign communication, i.e. linking to Outlook for email management and linking to Word to perform mail merges.
Leave a Comment