Connected Business - Interprise Suite Resellers

OK time to set the record straight. We are no longer Interprise resellers. Why? Simple because the promises made to us by Interprise UK were never actually delivered upon. Now to be fair that may well not be the fault of Interprise UK themselves. With the Taylor Group acquiring Interprise the widely held belief was that a significant amount of money would be ploughed into marketing and a PR company employed to significantly boost awareness of the product.

That was in August 2008.

Fast forward a year to August 2009 and what marketing and PR was actually done? Well, to be blunt, absolutely nothing! All that has been demonstrated is how to take an exceptionally good product in its market space and give it a slow death due to a total lack of awareness amongst prospects in the SME sector. Whilst the directors were busying themselves slagging off Sage (and facing the complaints from the advertising standards) many SME offerings have appeared on the market and Sage’s market dominance still remains pretty much unchallenged. Here’s a tip, if you want to sell a product extoll its virtues and benefits, dont slag off your competition because in doing so you are alienating all the people already using that competitors product. The very same people who could well become customers of yours.

Interprise’s lack of activity is worrying (last product review appeared in the February 2008 edition of PC PRO) and we cant see that changing.

Interprise Suite is an awesome product (although there have been delays with the latest version and reports of many outstanding bugs in IS2007) and one that *could* do well in the SME sector. As it stands it looks to become another also ran.

Many organisations are keen to embrace and implement a customer relationship management (CRM) solution in their business. However CRM systems are not silver bullets that will improve and streamline existing business processes. These processes need to be improved in preparation for, and in conjunction with, a CRM implementation.

So what are the benefits? Well it really depends on the offer from your CRM vendor. As a basic any CRM system should be able to manage prospects, customers, communications, leads and opportunities for your pre-sales function of your business. Additionally any case management offered by a CRM solution is useful in the post-sales function. Of course your overriding business case is for a system that measures business performance in key areas so that it can be improved.

The idea behind CRM is that your organisation can treat each and every customer as an individual because you have a detailed communication history, ideally a sales history so subsequent dealings can be tailored specifically to that customer.

Welcome to Connected Business Systems, resellers of the integrated CRM and accouting solution Interprise Suite. Interprise Suite is completely flexible in terms of bespoke modification which means it can work in any vertical market.