Nov 27

OK time to set the record straight. We are no longer Interprise resellers. Why? Simple because the promises made to us by Interprise UK were never actually delivered upon. Now to be fair that may well not be the fault of Interprise UK themselves. With the Taylor Group acquiring Interprise the widely held belief was that a significant amount of money would be ploughed into marketing and a PR company employed to significantly boost awareness of the product.

That was in August 2008.

Fast forward a year to August 2009 and what marketing and PR was actually done? Well, to be blunt, absolutely nothing! All that has been demonstrated is how to take an exceptionally good product in its market space and give it a slow death due to a total lack of awareness amongst prospects in the SME sector. Whilst the directors were busying themselves slagging off Sage (and facing the complaints from the advertising standards) many SME offerings have appeared on the market and Sage’s market dominance still remains pretty much unchallenged. Here’s a tip, if you want to sell a product extoll its virtues and benefits, dont slag off your competition because in doing so you are alienating all the people already using that competitors product. The very same people who could well become customers of yours.

Interprise’s lack of activity is worrying (last product review appeared in the February 2008 edition of PC PRO) and we cant see that changing.

Interprise Suite is an awesome product (although there have been delays with the latest version and reports of many outstanding bugs in IS2007) and one that *could* do well in the SME sector. As it stands it looks to become another also ran.