Aug 18

Many organisations are keen to embrace and implement a customer relationship management (CRM) solution in their business. However CRM systems are not silver bullets that will improve and streamline existing business processes. These processes need to be improved in preparation for, and in conjunction with, a CRM implementation.

So what are the benefits? Well it really depends on the offer from your CRM vendor. As a basic any CRM system should be able to manage prospects, customers, communications, leads and opportunities for your pre-sales function of your business. Additionally any case management offered by a CRM solution is useful in the post-sales function. Of course your overriding business case is for a system that measures business performance in key areas so that it can be improved.

The idea behind CRM is that your organisation can treat each and every customer as an individual because you have a detailed communication history, ideally a sales history so subsequent dealings can be tailored specifically to that customer.

Aug 1

In one of the earlier posts we briefly mentioned the customisable nature of Interprise Suite and how it could be made to work in any vertical market. Well we recently had an enquiry from a fleet hire company who are looking for a supplier relationship management (SRM) solution. In a nutshell they were looking for something that would let them track the total spend per vehicle with a complete history of any parts or servicing work carried out. So by adding additional information to the purchase order form, and a new report they have the ability to do just that. This is the sort of work that takes days, not weeks!